IBM Wins $112M DISA Contract for Electronic Shelf Label Upgrade

IBM logo. IBM won a DISA contract to upgrade and maintain electronic shelf labels deployed at DeCA’s CONUS store locations.

IBM logo by Paul Rand (1914–1996), IBM Notice of 2007 Annual Meeting and Proxy Statement, Licensed under Public Domain

Home Contract Awards IBM Wins $112M DISA Contract for Electronic Shelf Label Upgrade

Author: Jane Edwards || Date Published: October 28, 2025

The Defense Information Systems Agency has awarded IBM a $112.5 million contract to upgrade and maintain legacy electronic shelf labels, or ESL, deployed at the Defense Commissary Agency’s, or DeCA, store locations within the continental U.S.

DISA announced the award of the DeCA ESL indefinite-delivery/indefinite-quantity contract through a notice published Monday on SAM.gov.

What Is the Scope of the DeCA ESL IDIQ Contract?

According to a solicitation released in June, the single-award IDIQ contract has a one-year base period and four option years that could run through 2030 if all options are exercised.

The vendor will oversee all annual hardware maintenance, software licenses and support of the existing ESL infrastructure for previously purchased commercial off-the-shelf pricer ESL software and hardware, other third-party hardware and software and the web-based ordering site of ESL-related equipment.

Under the firm-fixed-price contract, the contractor will also provide a development, test and integration platform to support DeCA’s production and test environments to ensure that the agency’s legacy business solutions continue to support its global operations for ESLs.

The procurement effort will support the eventual expansion of the pricer ESL solution to DeCA’s store locations outside the continental U.S.

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